Taco Diablo

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A colorful circular logo for the Mexican restaurant Taco Diablo, featuring a smiling horned skull surrounded by a wreath of flames.
Logo for Taco Diablo. A project I worked on during my free time.
Old Taco King logo featuring a taco combined with a crown.
This was the original logo I designed for the school project Taco King. This school project would go on to become Taco Diablo.
A handwritten mind map of words I associate with Taco King.
I brainstormed the name Taco Diablo using a mind map.
Collection of interior and food images from Torchy’s Tacos and Rusty Taco.
I visited two competitors for research. Taking pictures of their decor and color schemes for insipiration.
Moodboard for the logo featuring sunglasses, vegetables, Mexican dress, and red accents.
mood board
Seventy-seven pencil explorations of fonts and logo concepts.
Forty-three pencil logo concepts using the chosen Taco Diablo font.
Two pencil logo sketches refined in black and white, with further fire and horn design explorations.
The final two Taco Diablo logo designs that were later combined into the finalized logo.
I went through many rounds of iterations and kept only the best elements from each round.
A black and white circular logo for the Mexican restaurant Taco Diablo, featuring a smiling horned skull surrounded by a wreath of flames.
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